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Doubling Leads

Elyshiv Marketing > Digital > Doubling Leads
Global Experience

Doubling Leads for a US-Based Car Dealership

Overview

A regional car dealership group in the U.S. was struggling with costly, low-quality leads through Meta ads. As part of my work with hundreds of North American lead-gen advertisers, I helped them overhaul their strategy — turning Facebook into a reliable lead machine.
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  • High CPL (~$52) with low conversion to sales
  • No segmentation by car type or region
  • Static, generic ads that didn’t resonate locally
  • Poor follow-up integration with their sales process
car-lead

The Strategy

  • Audience Segmentation: Targeted by ZIP code, car segment (budget vs premium), and buyer intent
  • Localized Creative: Showcased real inventory, offers, and dealership staff to boost trust
  • Lead Flow Optimization: Lead Flow Optimization
  • CRM Integration: Enabled real-time lead follow-up to reduce drop-off
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Key Insight

Automotive lead generation isn’t just about volume — it’s about quality and speed. By combining targeted creatives with CRM-connected ad flows, we turned Meta into one of the dealership’s most profitable sales channels.
  • Leads per week increased 2x
  • CPL reduced from $52 to $31
  • 2.2x improvement in lead-to-sale conversion
  • 23% of total monthly sales directly attributed to Meta
  • Budget scaled by 60% within 2 months
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Our Process

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Step 01
Our team explores creative ideas and brings them to life through
This is where the magic happens. Our team explores creative ideas and brings them to life through mood boards, sketches, and digital design.
Step 02
We translate insights into action This phase lays the foundation
Once the concept is approved, we build. Whether it’s a brand identity, a website a campaign, or a video — we execute with care and precision.
Step 03
Whether it’s a brand identity, a website a campaign, or a video
We roll it out across all channels, ensuring everything works as beautifully as it looks. We also provide documentation and support.