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Personal Brand

Elyshiv Marketing > Digital > Personal Brand
Global Experience

Building the Personal Brand of Saloni Parikh - Image & Soft Skills Consultant

Client Overview

Saloni Parikh is a certified soft skills and image consultant with experience delivering impactful sessions across schools, colleges, and corporates. While she had conducted many workshops independently in the past, this was her official transition into launching her own business and personal brand.

Elyshiv was brought on board as her creative and marketing partner to help her go from a personal online presence to a powerful, professional brand that attracts clients organically and sets
the stage for long-term business growth.

Free Consulting
Saloni had the expertise and credentials — but no established business identity or digital footprint. Our challenge was to:
  • Build her brand from the ground up
  • Transition her Instagram presence from personal to professional
  • Position her as an industry authority in a crowded space
  • Generate organic traction before the official business launch
  • Create a roadmap for lead generation and service offerings
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Our Strategy

Stage 1: Personal to Professional Transition
  • Repositioned her content to focus on value-driven personal branding, communication tips, confidence-building, and consulting insights
  • Overhauled her Instagram bio, grid layout, and post strategy to reflect clarity and credibility
  • Shifted content tone from casual/personal to thoughtful, polished, and industry-aligned
Organic Growth & Community Building
  • Focused on reaching new non-followers organically before launching paid growth
  • Leveraged reels, relatable stories, and video snippets showcasing Saloni’s energy, insight,
    and authority
  • Created “soft CTA” engagement strategies to build a warm audience
6-Month Brand & Marketing Roadmap
  • Developed a clear roadmap across content, community, services, and conversion
  • Set business goals for Q3–Q4 including service offerings, consultation funnels, and corporate outreach
  • Identified audience niches: students, early professionals, women leaders, and corporate HR teams
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Key Insight

Building a brand isn’t just about logos and visuals — it’s about energy, voice, presence, and strategy. By treating Saloni’s personal brand as a business asset, we’re helping her claim authority in the consulting space before she officially launches her services. And the results are already speaking for themselves.
Early Wins (First 2 Weeks)
  • 🚀 One reel went viral organically, resulting in a +474% spike in non-follower views
  • 👀 Strong increase in profile visits and brand discovery
  • 📢 Marked boost in DMs, engagement, and recall from new audience members
  • 📊 Consistent growth in followers from the target professional audience
  • 💬 Positive feedback loop from viewers validating Saloni’s positioning as a confident, authentic thought leader
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What’s Next
Saloni’s journey is just beginning. Over the next few months, we’ll continue to:
  • Launch her signature service offerings
  • Build credibility through client testimonials and social proof
  • Drive strategic growth across LinkedIn, Instagram, and Facebook.
  • Turn her into a go-to name in the soft skills and image consulting space in India

Our Process

View ALL projectS
Step 01
Our team explores creative ideas and brings them to life through
This is where the magic happens. Our team explores creative ideas and brings them to life through mood boards, sketches, and digital design.
Step 02
We translate insights into action This phase lays the foundation
Once the concept is approved, we build. Whether it’s a brand identity, a website a campaign, or a video — we execute with care and precision.
Step 03
Whether it’s a brand identity, a website a campaign, or a video
We roll it out across all channels, ensuring everything works as beautifully as it looks. We also provide documentation and support.