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D2C Furniture

Elyshiv Marketing > Digital > D2C Furniture
Global Experience

Scaling a D2C Furniture Brand in North America

Overview

A North American D2C furniture and home décor brand needed help scaling their Meta advertising while maintaining a profitable return on ad spend. As a senior consultant at one of the world’s leading ad platforms, I supported their growth through full-funnel optimization, creative testing, and strategic scaling.
Free Consulting
Client .
Leslie Alexander .
Start Date .
8 February 2025 .
  • Plateaued growth despite product-market fit
  • Rising cost per purchase and declining ROAS
  • Ineffective audience segmentation
  • Creative fatigue due to limited variation
World-Furniture-Online_8-e1678788979257

The Strategy

  • Funnel Restructure: Built TOFU, MOFU, BOFU campaigns to address each stage of the customer journey
  • Creative Refresh: Launched weekly creative variations (videos, carousels, static lifestyle ads)
  • Audience Strategy: Implemented lookalikes of high-value customers and behavior-based retargeting
  • Ad Tech Optimization: Used Advantage+ Shopping campaigns to optimize budget efficiency

We work as an extension of your team, bringing bold ideas to life through full-service capabilities that scale with your needs. Whether you're launching a startup, refreshing a legacy brand, or leveling up your digital presence, we help you stand out, show up, and grow fast.

00 +
Years Of Experience
00 k
Happy Customers
000
Total Team Members
3New

Key Insight

When a brand is ready to scale, fragmented campaigns and stale creative become growth blockers. By implementing structured funnels and consistent creative testing, we achieved sustainable, profitable growth.
  • ROAS improved from 2.1x → 4.2x
  • Daily ad spend scaled from ~$400 to $950+
  • Cost per purchase reduced by 33%
  • 2.8x increase in monthly revenue
  • High-margin products surfaced as top converters
Category .
App Design .
4New
5New

Our Process

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Step 01
Our team explores creative ideas and brings them to life through
This is where the magic happens. Our team explores creative ideas and brings them to life through mood boards, sketches, and digital design.
Step 02
We translate insights into action This phase lays the foundation
Once the concept is approved, we build. Whether it’s a brand identity, a website a campaign, or a video — we execute with care and precision.
Step 03
Whether it’s a brand identity, a website a campaign, or a video
We roll it out across all channels, ensuring everything works as beautifully as it looks. We also provide documentation and support.