Launching India’s First Online Diabetes Management Platform
Client Overview
Defeat Diabetese is an Indian healthcare startup founded by renowned diabetologist Dr. Prakash
Kurmi. It aims to become India’s first full-stack online consultation and care platform for diabetes patients, offering virtual doctor consultations, home lab tests, medicine delivery, and personalized diet plans.
As their creative and marketing partner, Elyshiv was brought on board to build awareness, shape their brand narrative, and drive engagement before, during, and after their launch.
Defeat Diabetes was starting from zero — no digital presence, no audience, and a highly sensitive
target market (chronic health patients). Our challenge was to:
Build strong awareness in just 15 days pre-launch
Create trust and credibility through high-quality creative storytelling
Support their podcast and YouTube presence
Deliver a memorable launch event experience and post-launch momentum
Our Approach
Cinematic Video Production
We conceptualized and produced launch-focused cinematic videos that told the story of Dr. Kurmi’s mission and the platform’s unique value.
Pre-Launch Awareness Campaign
Built and executed a 15-day awareness push across Meta platforms
Reached over 2.0 million people across Ahmedabad in targeted demographics
Used health-focused copy, visuals, and retargeting to create anticipation
Tracked these audience engagement for Retargeting ads
Audience Building for Post-Launch Ads
Created warm, high-intent custom audiences using pre-launch engagement
Segmented by location, interest (healthcare, diabetes), and behavioral data
Set the foundation for effective post-launch conversion campaigns
Podcast + YouTube Content Creation
Hosted and shot their podcast sessions at Elyshiv’s in-house studio
Delivered raw footage plus professionally edited versions for YouTube
Helped position Defeat Diabetes as a thought leader in digital healthcare
Launch Event Support
Led the marketing and content prep for the official launch event
Coordinated social content release during the launch to amplify reach
Supported live interactions and storytelling on event day
Key Insight
In an industry where trust and credibility are everything, combining cinematic storytelling with
strategic audience building was key. By bringing together creative, content, and campaign execution
under one roof, Elyshiv helped this mission-led startup launch with impact — and heart.
2M+ people reached pre-launch across India in 15 days
Warm, high-intent audience ready for retargeting on Day 1
3 cinematic launch videos + full podcast video production
Launch event received high engagement both online and offline
Positioned Defeat Diabetes as an innovative and trustworthy digital health brand
