Personal Brand

Building the Personal Brand of Saloni Parikh - Image & Soft Skills Consultant

Client Overview

Saloni Parikh is a certified soft skills and image consultant with experience delivering impactful sessions across schools, colleges, and corporates. While she had conducted many workshops independently in the past, this was her official transition into launching her own business and personal brand.

Elyshiv was brought on board as her creative and marketing partner to help her go from a personal online presence to a powerful, professional brand that attracts clients organically and sets
the stage for long-term business growth.

Free Consulting

Saloni had the expertise and credentials — but no established business identity or digital footprint. Our challenge was to:

Build her brand from the ground up
Transition her Instagram presence from personal to professional
Position her as an industry authority in a crowded space
Generate organic traction before the official business launch
Create a roadmap for lead generation and service offerings

Our Strategy

Stage 1: Personal to Professional Transition

Repositioned her content to focus on value-driven personal branding, communication tips, confidence-building, and consulting insights
Overhauled her Instagram bio, grid layout, and post strategy to reflect clarity and credibility
Shifted content tone from casual/personal to thoughtful, polished, and industry-aligned

Organic Growth & Community Building

Focused on reaching new non-followers organically before launching paid growth
Leveraged reels, relatable stories, and video snippets showcasing Saloni’s energy, insight,
and authority
Created “soft CTA” engagement strategies to build a warm audience

6-Month Brand & Marketing Roadmap

Developed a clear roadmap across content, community, services, and conversion
Set business goals for Q3–Q4 including service offerings, consultation funnels, and corporate outreach
Identified audience niches: students, early professionals, women leaders, and corporate HR teams

Key Insight

Building a brand isn’t just about logos and visuals — it’s about energy, voice, presence, and strategy. By treating Saloni’s personal brand as a business asset, we’re helping her claim authority in the consulting space before she officially launches her services. And the results are already speaking for themselves.

Early Wins (First 2 Weeks)

🚀 One reel went viral organically, resulting in a +474% spike in non-follower views
👀 Strong increase in profile visits and brand discovery
📢 Marked boost in DMs, engagement, and recall from new audience members
📊 Consistent growth in followers from the target professional audience
💬 Positive feedback loop from viewers validating Saloni’s positioning as a confident, authentic thought leader

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What’s Next

Saloni’s journey is just beginning. Over the next few months, we’ll continue to:

Launch her signature service offerings
Build credibility through client testimonials and social proof
Drive strategic growth across LinkedIn, Instagram, and Facebook.
Turn her into a go-to name in the soft skills and image consulting space in India

Our Process

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Step 01

Our team explores creative ideas and brings them to life through

This is where the magic happens. Our team explores creative ideas and brings them to life through mood boards, sketches, and digital design.

Step 02

We translate insights into action This phase lays the foundation

Once the concept is approved, we build. Whether it’s a brand identity, a website a campaign, or a video — we execute with care and precision.

Step 03

Whether it’s a brand identity, a website a campaign, or a video

We roll it out across all channels, ensuring everything works as beautifully as it looks. We also provide documentation and support.

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